Are you ready to finally

on instagram?

grow

May 1, 2024, 5pm PT

live online

start here

You're commenting. You're engaging.  You're hashtagging.  You're painstakingly crafting every piece of content.  You're tracking every theoretical algorithm update.  You're doing everything "right."

But your audience isn't growing.


This  you?

When I first started my business, I had NO idea how to get followers on Instagram. I tried so many different strategies -- copying what others were doing, spending hours replying to comments, researching hashtags, and "engaging" -- and I *still* couldn't crack 4,000 followers. That goddamn algorithm was KILLING me.

That was 5 years ago.

I have a 

It took over two years to get 4,000 followers.

confession.

now Her First $100K has over 2 MILLION in its Instagram community.

single dime

all without Spending a

on paid ads or followers. 

Dead.


Alive.

Instagram isn't

You just need help making it come

Walk away knowing:

How to create cont​​​​​​​ent that brands you as an expert (and someone worth following!)

My exact content strategy that has made me over $13 million dollars

How to determine what strategies are worth your effort (and what isn’t)

The secret to my business’s success that I wish more people knew

And so much more!

Hey, I’m Tori.

And I LOVE making women

rich.

After successfully saving $100,000 at age 25, I quit my corporate job in marketing to fight for your financial rights. I’ve helped over three million badass women make more, spend less, and feel financially confident.

My work has been featured on Good Morning America, the Today Show, the New York Times, TIME, PEOPLE, CNN, New York Magazine, Forbes, BuzzFeed, CNBC, and more.

I’ve given this workshop again and again – to 70,000 influencers at Teachable’s Creator Summit, in front of entrepreneurs who do $25 million a year at the Female Founder Collective’s 7-Figure Summit, at luxury resorts for invite-only mastermind groups.

You can pay the $3,000 fee and get on a plane to hear me at a conference, or see me LIVE in the comfort of your home for just $97 (plus replay!)


if you're looking for a sign,

this is it

How to determine what strategies are worth your effort (and what isn’t) 

My exact content strategy that has made me over $13 million dollars

How to create cont​​​​​​​ent that brands you as an expert (and someone worth following!)

Here's exactly what you'll Learn:

The secret to my business’s success that I wish more people knew

The #1 mistake I see content creators and online entrepreneurs make – and how to avoid it

The top-secret strategy to gain Instagram followers, without feeling gross or playing the algorithm game

How to write the perfect Instagram bio ​​​​​​​to attract the right audience

You want to be an entrepreneur, but worry the Instagram train has already left the station

You want to grow your business or personal brand without playing the algorithm game

You’re doing all the “right” things on social media, but not seeing results

this is for you if...

You’re craving the EXACT formula to create content that goes viral

You want to create content that converts – without the professional video set up

Grab your seat now

You don't need a business degree, you just need a strategy

Ditch the overwhelm

You Don't need a business degree, you just need a strategy                

that works

The growth of

hfk

2003

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

biz started, sold in 2015

2006

The first time I remember encountering direct sexism. I was 12 and on an all-girls softball team in a co-ed league. When we won the championships that year, not only were the boys on the team furious that a group of girls beat them – but so were their dads.

(ISH)

2016

It shocks a lot of people to discover I didn’t study finance – instead, I have degrees in organizational communication (marketing with less math) and theatre. I was 22 and so excited and fucking terrified for everything that was to come next.

Me on college graduation day

2016

I was running marketing at a major company as their youngest manager. The best part of the job? Meeting my best friend Kristine. The worst part? Realizing that this vision I had of myself climbing the corporate ladder was a fantasy. Instead, I spent the next few years working for many men I didn’t respect and who treated me both like a kid and like an object. This was my realization that money could help me leave any situation I wanted.

My first big-girl job

2019

– me attempting to save $100K by 25 years old. There were many times that I felt like my goal was way too ambitious (cue the 3 months I spent unemployed in 2018, but that’s a story for another time). But at 25 years and 3 months old, I hit my first $100K. 

HFK’s name comes from my own $100K journey

2019

I had flown to Europe with Kristine on our #friendmoon to celebrate my first $100K, and was in a London pub when I got the call from Good Morning America that absolutely changed my life. I did the interview and quit my job 3 weeks later, utterly terrified but determined to make my life’s passion my life’s work.

Good morning america

2020

I had just quit my job before the pandemic, so as you can imagine I was terrified when I was thrown headfirst into my solopreneur journey. But thanks to the power of TikTok and viral videos, I was able to connect with all of you and really dive into my journey with financial education. Thanks to the affectionately named “clown-shit” video, we went viral, gained a following, and now there are 4 million of you. I still can’t believe it and I’m so thankful.

2021

We launched our podcast Financial Feminist with a $99 mic off Amazon. Within 2 days, it was the number one business podcast in the world – and is now the most popular show about money for women. Our show talks about how money affects women differently – and how we can get more of it.

Podcast launched

2022

We created and launched our investing education platform, Stock Market School, with my friends Elias and Ivar (that has now helped over 15,000 women invest). My work is profiled in a splashy feature in the New York Times, and I go to every bodega in Brooklyn to buy every copy. 

NYT Profile

2024

When I was 7 years old – that kid with my nose in any book I could get my hands on – I wrote down that I wanted to be an author someday. Not only did I write the ultimate guide to mastering your money (and fighting the patriarchy), Financial Feminist became an instant New York Times bestseller. I got messages from thousands of women that you grabbed a copy from your neighborhood Target, listened to the audiobook on your hot girl walks, and put it on hold at your local library.  

financial feminist

2023

We’ve grown into a team of 15+ people that help to run HFK’s operations so I can focus on what I really love–connecting with you. You’ve been such an important part of my journey – even if you’re new! – and I’m incredibly grateful.

the year of balance

2023

the                                                  of Her First $100K

Growth

January 2020

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

14K Followers

September 2020

2019

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

56.8K Followers

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

Her First 100K Followers

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

116k followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

212k followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

500k followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

600K followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

697K Followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

800K Followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

888K Followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

904k Followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

1.2M followers

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

1.3M

2019

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

2m followers

i've given this workshop to                             business owners. 

The conference this was taken at cost $3,000 a ticket.  Is the workshop that valuable? ABSOLUTELY.  But if there's one thing I want you to take away from me being there, it's this:  even some of the biggest names and brands are struggling on social.  As much as it can feel like everyone else has cracked the code, rest assured that others are in the exact same boat!

I want everyone to be able to grow an engaged, perfect-fit audience.  Now you can learn from the comfort of your own home. 

7-figure

- Elissa

I'm starting a new Insta, and this was the perfect way to start.  I find myself always questioning what content needs to be posted and getting overwhelmed, but you've helped me get over the mental hurdle.  

I can't wait to put all of this new info to use!


"Thank you, Tori!"

wondering if this is

You’re a multi-passionate, multi-hyphenate who wants to show up as the most authentic version of yourself (without “niching down” or feeling too sales-y.) 

It's not too late to build an online business. No, you don’t have to spend thousands on ads. No, you don’t have to put in hours creating content. No, you don’t have to learn the newest internet dance. No, you don’t need a professional camera set up (what if I told you our best-performing videos are me in selfie mode and no makeup?!)

Instagram isn't dead. You just need a little help making it come alive.

for you?

learn how to finally grow on instagram.

wondering if this is

You’re a multi-passionate, multi-hyphenate who wants to show up as the most authentic version of yourself (without “niching down” or feeling too sales-y.) 

It's not too late to build an online business. No, you don’t have to spend thousands on ads. No, you don’t have to put in hours creating content. No, you don’t have to learn the newest internet dance. No, you don’t need a professional camera set up (what if I told you our best-performing videos are me in selfie mode and no makeup?!)

Instagram isn't dead. You just need a little help making it come alive.
 


for you?

learn how to finally grow on instagram

You want to be an entrepreneur, but worry the Instagram train has already left the station

You want to grow your business or personal brand without playing the algorithm game

You’re doing all the “right” things on social media, but not seeing results

is she talking to me?

You’re craving the EXACT formula to create content that goes viral

You want to create content that converts – without the professional video set up

Grab your seat now

Frequently Asked

questions

is this live or pre-recorded?

This is a live event on May 1!  Get ready for a jam-packed live workshop with a chance to ask your questions during the Q&A.

Will you offer this workshop live again?

I'm not sure! Your best bet is to grab this workshop and get the replay.

Is this relevant for folks outside of the U.s.?

Definitely, this is guidance that is useful to anyone!