The tori

story

Money means options.

After Donald Trump got elected in 2016, I realized that if I could get more money into more women’s hands, the entire world would start to change. 

I’m a Seattle-based money expert, New York Times bestselling author, and host of the #1 money podcast for women in the world. After successfully saving $100,000 at age 25, I quit my corporate job to fight for your financial rights.

This is the experience I want you for every woman on the planet. You're next.



Money gave me the ability to grow a company from $40 and a blog no one read to a global, multi-million dollar movement that changed women’s lives every day. Money gave me the freedom to say “fuck off” to any situation that no longer respected me. Money gave me the flexibility to save for my financial goals and travel to Europe at the same time.

I’ve helped over four million badass women make more, spend less, and feel financially confident.

Because having a financial education is a woman’s best form of protest.

The ability to leave toxic relationships, start your own business, spend money on things you love, donate to causes you believe in, and live the life you want.

timeline of

hfk

2003

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

biz started, sold in 2015

2006

The first time I remember encountering direct sexism. I was 12 and on an all-girls softball team in a co-ed league. When we won the championships that year, not only were the boys on the team furious that a group of girls beat them – but so were their dads.

(ISH)

2016

It shocks a lot of people to discover I didn’t study finance – instead, I have degrees in organizational communication (marketing with less math) and theatre. I was 22 and so excited and fucking terrified for everything that was to come next.

Me on college graduation day

2016

I was running marketing at a major company as their youngest manager. The best part of the job? Meeting my best friend Kristine. The worst part? Realizing that this vision I had of myself climbing the corporate ladder was a fantasy. Instead, I spent the next few years working for many men I didn’t respect and who treated me both like a kid and like an object. This was my realization that money could help me leave any situation I wanted.

My first big-girl job

2019

– me attempting to save $100K by 25 years old. There were many times that I felt like my goal was way too ambitious (cue the 3 months I spent unemployed in 2018, but that’s a story for another time). But at 25 years and 3 months old, I hit my first $100K. 

HFK’s name comes from my own $100K journey

2019

I had flown to Europe with Kristine on our #friendmoon to celebrate my first $100K, and was in a London pub when I got the call from Good Morning America that absolutely changed my life. I did the interview and quit my job 3 weeks later, utterly terrified but determined to make my life’s passion my life’s work.

Good morning america

2020

I had just quit my job before the pandemic, so as you can imagine I was terrified when I was thrown headfirst into my solopreneur journey. But thanks to the power of TikTok and viral videos, I was able to connect with all of you and really dive into my journey with financial education. Thanks to the affectionately named “clown-shit” video, we went viral, gained a following, and now there are 4 million of you. I still can’t believe it and I’m so thankful.

2021

We launched our podcast Financial Feminist with a $99 mic off Amazon. Within 2 days, it was the number one business podcast in the world – and is now the most popular show about money for women. Our show talks about how money affects women differently – and how we can get more of it.

Podcast launched

2022

We created and launched our investing education platform, Stock Market School, with my friends Elias and Ivar (that has now helped over 15,000 women invest). My work is profiled in a splashy feature in the New York Times, and I go to every bodega in Brooklyn to buy every copy. 

NYT Profile

2023

When I was 7 years old – that kid with my nose in any book I could get my hands on – I wrote down that I wanted to be an author someday. Not only did I write the ultimate guide to mastering your money (and fighting the patriarchy), Financial Feminist became an instant New York Times bestseller. I got messages from thousands of women that you grabbed a copy from your neighborhood Target, listened to the audiobook on your hot girl walks, and put it on hold at your local library.  

financial feminist

2023

We’ve grown into a team of 15+ people that help to run HFK’s operations so I can focus on what I really love–connecting with you. You’ve been such an important part of my journey – even if you’re new! – and I’m incredibly grateful.

the year of balance

2023

timeline of

hfk

2003

My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)

biz started, sold in 2015

2006

The first time I remember encountering direct sexism. I was 12 and on an all-girls softball team in a co-ed league. When we won the championships that year, not only were the boys on the team furious that a group of girls beat them – but so were their dads.

(ISH)

2016

It shocks a lot of people to discover I didn’t study finance – instead, I have degrees in organizational communication (marketing with less math) and theatre. I was 22 and so excited and fucking terrified for everything that was to come next.

Me on college graduation day

2016

I was running marketing at a major company as their youngest manager. The best part of the job? Meeting my best friend Kristine. The worst part? Realizing that this vision I had of myself climbing the corporate ladder was a fantasy. Instead, I spent the next few years working for many men I didn’t respect and who treated me both like a kid and like an object. This was my realization that money could help me leave any situation I wanted.

My first big-girl job

2019

– me attempting to save $100K by 25 years old. There were many times that I felt like my goal was way too ambitious (cue the 3 months I spent unemployed in 2018, but that’s a story for another time). But at 25 years and 3 months old, I hit my first $100K. 

HFK’s name comes from my own $100K journey

2019

I had flown to Europe with Kristine on our #friendmoon to celebrate my first $100K, and was in a London pub when I got the call from Good Morning America that absolutely changed my life. I did the interview and quit my job 3 weeks later, utterly terrified but determined to make my life’s passion my life’s work.

Good morning america

2020

I had just quit my job before the pandemic, so as you can imagine I was terrified when I was thrown headfirst into my solopreneur journey. But thanks to the power of TikTok and viral videos, I was able to connect with all of you and really dive into my journey with financial education. Thanks to the affectionately named “clown-shit” video, we went viral, gained a following, and now there are 4 million of you. I still can’t believe it and I’m so thankful.

2021

We launched our podcast Financial Feminist with a $99 mic off Amazon. Within 2 days, it was the number one business podcast in the world – and is now the most popular show about money for women. Our show talks about how money affects women differently – and how we can get more of it.

Podcast launched

2022

We created and launched our investing education platform, Stock Market School, with my friends Elias and Ivar (that has now helped over 15,000 women invest). My work is profiled in a splashy feature in the New York Times, and I go to every bodega in Brooklyn to buy every copy. 

NYT Profile

2022

When I was 7 years old – that kid with my nose in any book I could get my hands on – I wrote down that I wanted to be an author someday. Not only did I write the ultimate guide to mastering your money (and fighting the patriarchy), Financial Feminist became an instant New York Times bestseller. I got messages from thousands of women that you grabbed a copy from your neighborhood Target, listened to the audiobook on your hot girl walks, and put it on hold at your local library.  

financial feminist

2023

We’ve grown into a team of 15+ people that help to run HFK’s operations so I can focus on what I really love–connecting with you. You’ve been such an important part of my journey – even if you’re new! – and I’m incredibly grateful.

the year of balance

as seen in:

intersectional, accountable, ally; dismantling the patriarchy through financial education. 

FEMINISM

EMPATHY

understanding and sharing other’s emotions; being sensitive toward varying emotional states.

THE HFK

CURIOSITY

constantly learning, committed to growth and progress.

BOLDNESS

confident and unabashed; not being fearless, but the confidence to do it anyway. 

ACCESSIBILITY

meeting the needs of our community in a non-judgmental and jargon-free environment.

THE VALUES THAT WE HOLD OURSELVES TO:

fundamentals

We know that the best way to smash the patriarchy is through financial power. Our mission is to enable curiosity, foster empathy, act boldly, and demand accessibility for marginalized communities. We are committed to bringing together people from different backgrounds and perspectives, providing team members with a safe, inspiring, and equitable work environment free of discrimination and harassment. We strive to create a community where everyone can thrive, feel a sense of belonging, and do impactful work together. This is a commitment and a responsibility, helping us better serve customers and partners alike.

At Her First $100K, we are a feminist company that talks about

money.

KRISTEN FIELDS

PODCAST PRODUCER

My parents made a deal with me that if I could keep my room clean for 30 days (which is LONG time when you're 5), they would buy me a 101 Dalmations puppy from the Disney store. Shout out to 5 year old me, who did indeed keep her room clean as a whistle for that entire month and got the puppy.

  • Location: Nashville, TN
  • Enneagram 6
  • I'll be your tour guide in Nashvegas!

My gold Doc Martens, which I will wear in my grave

MY FAvorite purchase

Tamisha Grant

Associate Podcast Producer

My 2-inch gold hoop earrings. I feel NAKED without them!

  • Location: Philadelphia, PA
  • Enneagram 6
  • I'll be your tour guide in Philly!

My PopPop bought me a Miss Piggy piggy bank that was literally the size of a toddler. It sat off the floor about 3 feet. He would always give me 50 cent pieces and $2 bills to put inside of it. 

MY FAvorite purchase

taylor chou

partnerships manager

My Marrowfine black onyx ring.

  • Location: Kirkland, WA
  • Enneagram 8
  • I'll be your tour guide in Los Angeles or Denver!

MY FAvorite purchase

SASHA BONAR

Assistant Partnerships Manager

Oura ring- I check it obsessively

  • Location: Sacramento, CA
  • Enneagram 6
  • I'll be your tour guide in Sacramento or Los Angeles!

MY FAvorite purchase

MASHA BAKHMETYEVA

COMMUNITY SUCCESS MANAGER


  • Location: Seattle, WA
  • Enneagram 1
  • I'll be your tour guide in Barcelona!

Amanda Leffew

Marketing Manager

MY FAvorite purchase

The absolute cutest donkey in the world, Apollo.  

  • Location: Reno, NV
  • Enneagram 1
  • I'll be your tour guide in Guadalajara!

Elizabeth McCumber

Email Marketing Strategist

  • Location: Portland, OR
  • Enneagram 2
  • I'll be your tour guide in Portland!

Karina Patel

COO

My Crate & Barrel couch -- seriously, it's so comfortable, I have given up working from my desk. 

  • Location: Seattle, WA
  • Enneagram 3
  • I'll be your tour guide in London & Boston!

I had a hot pink fuzzy piggy bank as a toddler and collected change until it was completely full. I remember wanting to save that money so I asked for another piggy bank to continue collecting (aka saving) until I was ready to spend it all. I finally emptied my piggy banks when I was a teenager.

MY FAvorite purchase

Kailyn Sprinkle

Executive Assistant

Concert tickets. I live for memories and the pursuit of being at barricade.

  • Location: Detroit, MI
  • Enneagram 4w3
  • I'll be your tour guide in Detroit!

MY FAvorite purchase

Kristen Fields

podcast producer

MY FAVORITE PURCHASE

My gold Doc Martens, which I will wear in my grave

  • Location: Nashville, TN
  • Enneagram 6
  • I'll be your tour guide in Nashvegas!

Tamisha grant

MY FAVORITE PURCHASE

My 2-inch gold hoop earrings. I feel NAKED without them!

Associate podcast producer

Alyssa Midcalf

MY FAVORITE PURCHASE

Fender Jaguar

Audio Engineer

  • Location: Philadelphia, PA
  • Enneagram 6
  • I'll be your tour guide in Philly!
  • Location: Los Angeles, CA
  • I'll be your tour guide in Palm Springs, my hometown!

Ariel Johnson

Research Assistant

MY FAVORITE PURCHASE

Pokemon dress shirts--sadly they no longer sell them

  • Location: Dallas, TX
  • I'll be your tour guide in Austin!

Taylor Chou

MY FAVORITE PURCHASE

My Marrowfine black onyx ring

Partnerships Manager

Sasha Bonar

MY FAVORITE PURCHASE

Oura ring- I check it obsessively

Assistant Partnerships Manager

  • Location: Kirkland, WA
  • Enneagram 8
  • I'll be your tour guide in LA or Denver!
  • Location: Sacramento, CA
  • Enneagram 6
  • I'll be your tour guide in Sacramento or Los Angeles!

Masha Bakhmetyeva

Community success manager

MY FAVORITE PURCHASE

Trip to Cali to see Bad Bunny and Fred Again. Worth every penny, and I've never dance-cried so much in my life.

  • Location: Seattle, WA
  • Enneagram 1
  • I'll be your tour guide in Bartthelona!

Kailyn Sprinkle

MY FAVORITE PURCHASE

Concert tickets. I live for memories and the pursuit of being at barricade.

Executive Assistant

Daryl ann Ingram

MY FAVORITE PURCHASE

Prada shoes ¯\_(ツ)_/¯ 

Administrative assistant

  • Location: Seattle, WA
  • Enneagram 4w3
  • I'll be your tour guide in Detroit!
  • Location: Vienna, Austria
  • Enneagram 2
  • I'll be your tour guide in Sacramento or Los Angeles!

Elizabeth Mccumber

email Marketing strategist

MY FAVORITE PURCHASE

My annual customized planner that I use for journaling!

  • Location: Portland, OR
  • Enneagram 2
  • I'll be your tour guide in Portland!

Jenell Riesner

MY FAVORITE PURCHASE

Concert tickets. I live for memories and the pursuit of being at barricade.

Social media manager

Claire Kurronen

MY FAVORITE PURCHASE

My camera, cannot go ANYWEHRE without it!!

Video producer

  • Location: Kennewick, WA
  • Enneagram 3w2
  • I'll be your tour guide in San Luis Obispo, CA!
  • Location: Seattle, WA
  • Enneagram 3
  • I'll be your tour guide in Vail, CO!

Amanda Leffew

Marketing Manager

MY FAVORITE PURCHASE

The absolute cutest donkey in the world, Apollo.  

  • Location: Reno, NV
  • Enneagram 1
  • I'll be your tour guide in Guadalajara!

Karina Patel

MY FAVORITE PURCHASE

My Crate & Barrel couch -- seriously, it's so comfortable, I have given up working from my desk. 

  • Location: Seattle, WA
  • Enneagram 3
  • I'll be your tour guide in London & Boston!

COO

Tori Dunlap

  • Location: Seattle, WA
  • Enneagram 2
  • I'll be your tour guide in Galway!

Founder and CEO

join the

team

We believe each of our team members brings unique talents that help propel our company and community forward. We believe in creating and maintaining an environment that promotes individuality, creative thinking, and innovation. We believe in practicing what we preach and focusing on mental and physical well-being—our own and one another’s. If you want your career to help make the world more conscious and inclusive, you’ve come to the right place.

Money moves

Small ways to get started today: