Get access to my proven no-shame money plan to finally become that girl (you know, the one who has no debt and gets to travel anywhere she wants and never stresses about money again)
it's time to manage your money, and stop letting it manage
You.
join now
Between inflation and egg prices and election results (fuck), you’re not in control of your money – right now, your money is controlling you.
Your debt keeps increasing, your net worth feels like your self-worth, and WTF even is a budget?!
You want to have enough money to never stress again – knowing that you and your family are taken care of. (And you wouldn’t say no to a little extra money for the occasional nice vacation.)
There is so much pressure to make 2025 the year you get your financial shit together…
your money anxiety is at an all time
high.
But you have no idea where to start.
But you have no idea where to start.
You're probably trapped in a shame cycle that looks like this:
01.
02.
03.
A stress trigger
Panic
spending spree
Maybe it's shame about your “stupid” spending, the election, or a 2 am intrusive thought about how you’re going to run out of money and lose everything.
You know you need to do something to FINALLY feel better with money, but you’re WAY too overwhelmed and have NO ONE to talk to about it with.
You spend money on quick dopamine fixes to cope with stress--and guess what? It doesn't fix anything long-term.
I've felt the pit in my stomach when checking a bank account, and my heart has started to race when I opened a credit card statement.
You just want to have enough money to be able to say YES —to a fun trip that you know you can afford without worrying about your budget, to quitting that toxic job because you have savings and built a safety net, to treating yourself to something special without guilt.
I know firsthand the power that debt can have over your life and your emotions.
I know how you feel.
Because you want the freedom to leave toxic situations, spend money on things you love, and sleep better at night.
Of course you want to feel financially
WHOLE.
because you know that
money = options
I didn’t want to budget down to the penny. I didn’t want to work 80 hours a week. I didn’t want to say “no” to every invite from my friends.
my first $100K meant
When I was 22, I started my first job out of college. And I was STOKED. I was going to girlboss my way up the corporate ladder, coffee in hand, and stomp the pavement of The Big City in heels and a pencil skirt.
But then, reality set in.
Within two weeks of my first corporate job, that technicolor dream started to fade. The company was Capital-T Toxic (and not the fun Brittany Spears kind.)
Gross sexual comments made by male leadership? Check. Verbal abuse screamed from upper management? Uh huh. A VP telling me I should start drinking more if I wanted to get promoted? Obviously.
But I couldn’t leave, because I didn’t have enough money.
I didn’t have enough in my bank account to walk away, even as the culture got worse and worse. I had to take the abuse, watch my co-workers I cared for become shells of themselves, and continue showing up to work with a smile on my face.
And then, as if it couldn’t get worse, Trump got elected.
FREEDOM
a financial education was my best form of protest.
A financial education was my best form of protest.
that's when it hit me.
When I had money, I had options. The ability to leave that toxic job. The ability to start a company. The ability to donate to causes I believe in. The ability to travel, go to therapy, buy things that bring me joy, make decisions about my body and healthcare.
So I took my financial education seriously. I showed up to financial trainings and workshops. I watched videos and applied what I saw. I surrounded myself with a group of women who supported my goals and pushed me to be better.
I saved by my first $100,000 at age 25.
And guess what?
That $100K was the permission slip I needed, and I quit my toxic corporate job I hated a month after.
That $100K was the permission slip I needed, and I quit my toxic corporate job I hated a month after.
now my life looks very different.
I'm a multi-millionaire at 30. I donate thousands and thousands of dollars to organizations that need my support, without ever wondering if I can afford it. I stay in luxury hotels, eat at Michelin restaurants, and can afford to take good care of my health.
And that freedom, that flexibility, that joy – is the feeling I want for every single woman on this planet.
It’s the feeling I want for you.
2025 is the year you
* finally * get your financial shit together...
but you're going to need support.
that's where i come in 👋
I've helped over
5 million
women
on the path to their first $100K.
I've helped over
on the path to their first $100K.
You're next.
introducing
The $100K Club
For the first time EVER, Tori Dunlap – money expert, New York Times bestselling author, and host of the #1 women’s money podcast – is teaching the strategies that have helped countless women save, pay off debt, and grow their net worth (but really, feel happier, healthier, and more f*cking powerful.)
In The $100K Club, you’ll get in-depth teaching from Tori, alongside every template she uses in managing her own money, PLUS the community of champions to keep you accountable.
For the first time EVER, Tori Dunlap – money expert, New York Times bestselling author, and host of the #1 women’s money podcast – is teaching the strategies that have helped countless women save, pay off debt, and grow their net worth (but really, feel happier, healthier, and more f*cking powerful.)
In The $100K Club, you’ll get in-depth teaching from Tori, alongside every template she uses in managing her own money, PLUS the community of champions to keep you accountable.
When you join the membership, you'll...
Learn the exact strategies to save money, pay off debt, improve your money mindset, increase your net worth, and more
Learn the exact strategies to save money, pay off debt, improve your money mindset, increase your net worth, and more
Receive monthly live coaching from Tori and money date accountability sessions with the Her First $100K team
Get personalized support and encouragement in our thriving, supportive exclusive community
And, as bonuses, you'll...
Access Her First $100K's template vault full of done-for-you templates and downloadables to help you navigate each stage of your $100K journey
Unlock the Masterclass and Event vault -- full of past live coaching recordings and other special bonuses.
Earn back thousands of dollars by learning how to get discounts on purchases you're already making, like car insurance or your phone bill (annual members only)
Start tracking your daily, weekly, and monthly money habits to keep yourself accountable (annual members only)
Kick off your journey to a debt-free life with just 5 easy steps (annual members only)
Receive monthly live coaching from Tori and money date accountability sessions with the Her First $100K team
Get personalized support and encouragement in our thriving, supportive exclusive community
Access to Her First $100K's template vault full of done-for-you templates and downloadables to help you navigate each stage of your $100K journey
Unlock the Masterclass and Event vault -- full of past live coaching recordings and other special bonuses.
Earn back thousands of dollars by learning how to get discounts on purchases you're already making, like car insurance or your phone bill (annual members only)
The ultimate money habit tracker for your daily, weekly, and monthly tasks (annual members only)
5 Steps to a Debt-Free Life (annual members only)
"I paid off $150K in debt -- I owe you my life"
"In only a few short months, you've made a tremendous impact on my life and mental health.
About a year and a half ago, I had a personal break down that led to my first experience with an enormous amount of debt. Because debt was all so new and overwhelming, I felt stupid, uneducated, and even considered taking my life often.
When I discovered your work, I realized I wasn't alone -- and have already crushed over $150K of debt.
It might not be an overstatement to say I owe you my life."
Emma
03: break up with your
Debt doesn’t have to feel like a life sentence. We’ll show you exactly how to take charge and create a plan to pay it down—no matter how big or small your balances might be. Think of it as a step-by-step guide to saying goodbye to debt for good.
02: all about
We'll give you the core strategies for saving consistently, spending intentionally, and allocating your money to meet both short-term needs and long-term dreams. You’ll also get hands-on guidance on tracking your spending and building a savings plan, so you’ll always know where your money is going and why.
Your past experiences, cultural influences, and beliefs have shaped your relationship with money. We’ll show you how to identify and reframe negative money stories, recognize financial patterns that might be holding you back, and give you actionable techniques to improve your confidence in managing money and start building a financial life that aligns with your goals and values.
01: your money
05: financial
Life happens—and sometimes, it’s expensive. This module is all about helping you prepare for the unexpected. You’ll learn how to build an emergency fund that gives you peace of mind, handle surprise expenses like medical bills or car repairs, and avoid the stress of scrambling for quick cash. We’ll also share tips on prioritizing what needs to be paid first and making sound financial decisions during a crisis, so you’re always ready for whatever comes your way.
04: Everything you need to know about
Credit cards can be powerful tools—when used responsibly. You’ll learn how to pick the right card for your needs, understand the jargon, and sidestep costly mistakes like missed payments or maxed-out limits. Plus, we’ll show you how to use credit responsibly to build or improve your credit score and even take advantage of perks like travel rewards or cashback.
BONUS
We’ll dive into practical ways to protect yourself from financial scams and develop a self-care routine for your money that promotes long-term stability and peace of mind. From safeguarding your accounts to managing stress around money, these lessons ensure you’re equipped to handle challenges and stay focused on your goals. Plus, there’s room for more surprises and bonus content to keep things fresh and valuable as you continue to grow.
mindset
Spending, saving, and budgeting.
debt
Credit cards
financial extra credit
emergencies
a sneak peek inside
our masterclasses
"I just hit my first $100K at 23 -- thank you Tori and this group!
Tori played the BIGGEST role. She taught me (and I've incessantly taught every other woman I know) that it's okay to want to be rich and to promote the conversation around women and finances!"
“My first $100K -- at age 23”
You want to create a solid financial foundation, but need step-by-step guidance
You've tried saving or budgeting apps, but they just don't stick.
You know you need to take control of your money, but you have NO IDEA where to start.
is she talking to me?
You're craving the EXACT strategy needed to hit your first $100K.
You've experienced a big life change and need to rebuild financially.
join the club
Walk away knowing:
The personal finance basics – saving, spending, net worth, debt payoff, credit score, and more – that help you achieve your first $100K
The money mindset strategies that have helped thousands of women overcome their limiting beliefs
Exactly how to pay off debt, without hating your life
The financial habits that help you stay on track
What to do when you have a setback, and how to reset
You’re supported, encouraged, and kept accountable in our exclusive community
"I don't freak out about money anymore"
"This time last year, I had no credit card, I was in a job I was being unpaid for, and I had no plan on how to start making changes in my life.
Since discovering Tori’s work, my life has changed so much for the better. I am able to talk to my husband about our finances without freaking out, I budget regularly, and we just bought a freaking house!
None of that would have happened without Tori, and I can't say thank you enough."
Amanda
Instant access to The $100K Road Map
here's exactly what you're getting:
$2,997 value
"Thank you for the work you do! Since I found your courses, I've job hopped twice to double my salary, negotiated for extras at each new job, and my savings account is the healthiest it's been in my life (and earning money as an HYSA!"
"I'm about to turn 27 and I just officially made/saved/invested my first $100K! I wanted to thank you for being so generous with all of your knowledge. You're the only person I ever recommend people follow for financial tips and for good reason!"
"I have a whole accounting degree and almost have my CPA, but your content has taught me more about personal finance than all of my certifications combined. You've bridged the gab between college finance classes and how to practically manage money in a way that aligns with my values."
"Thank you for being such a powerful female force! I love this female financial movement and it's making me more motivated than ever to take control of my life."
"Thanks to you I've gone from never having a savings account and bank accounts closed because they were over-drafted for so long, to $1,000 currently sitting in a HYSA. You're doing some powerful work, Tori!"
"My savings account broke $2,000 today and I'm so proud of myself and grateful for your guidance! That's one whole month of savings. Two more to go and then I can crush my debt."
"I'm about to turn 27 and I just officially made/saved/invested my first $100K! I wanted to thank you for being so generous with all of your knowledge. You're the only person I ever recommend people follow for financial tips and for good reason!"
"I have a whole accounting degree and almost have my CPA, but your content has taught me more about personal finance than all of my certifications combined. You've bridged the gab between college finance classes and how to practically manage money in a way that aligns with my values."
"Officially got my first $100K at 27!"
"Your content has taught me more than my accounting degree."
Thank you for the work you do! Since I found your courses, I've job hopped twice to double my salary, negotiated for extras at each new job, and my savings account is the healthiest it's been in my life (and earning money as an HYSA!"
"Thank you for being such a powerful female force! I love this female financial movement and it's making me more motivated than ever to take control of my life."
"My savings account is the healthiest it's been in my life."
"I love this female financial movement."
"Thanks to you I've gone from never having a savings account and bank accounts closed because they were over-drafted for so long, to $1,000 currently sitting in a HYSA. You're doing some powerful work, Tori!"
"My savings account broke $2,000 today and I'm so proud of myself and grateful for your guidance! That's one whole month of savings. Two more to go and then I can crush my debt."
"You're doing some powerful work, Tori!"
"I'm so proud of myself and grateful for your guidance!"
Access to the template vault
$997 Value
Live monthly money date
$1,997 Value
money date wins
"It's made money fun for me! It's put me in control and put my mind at ease."
"I no longer shame myself around my money, like at all. It's all love and encouragement."
"Absolute game changer! More peace of mind, better money flows, permission to enjoy my life!"
"Literally seeing my net worth go up and my debt go down is the best accountability."
"Had a money date with four friends and they all opened Roth IRAs, HYSAs, and made their first investments."
Live monthly coaching with Tori
$5,997 Value
Exclusive private community & Support
$997 Value
Bonus: The Bill Breakthrough method
$597 Value
and for annual members...
how much members have earned back
"$360/year just on cable/phone/internet."
"Saved $1020 for the year by negotiating a rent increase!"
"Got a $25 rent increase instead of the $250 they were trying to up it to!"
"Went from $90/month to $60/month for internet!"
"80%!!!! Your script helped me get my rent down to only 12%! I didn't have to move."
"I followed the script (with some edits and ad libs) and I just lowered my Verizon bill by almost $40/month!!"
Bonus: The ultimate money habit tracker
$297 Value
Bonus: 5 Steps to a debt-free life
$197 Value
I don't believe in gatekeeping. Instead, I believe in providing financial education and accountability at an accessible price.
over $14,000 worth of content
for $497/year
Do you know the most common DM that i receive?
do you know the most common DM that i receive?
If you weren’t one of the people who sent me this, I guarantee you it’s popped into your head a few times.
The truth is…I love receiving this question.
Wanna know why? The person behind it has drive. They’ve overcome the hardest part of any challenge— realizing something needs to change. Realizing there’s information out there that that’ll make them better.
If I know anything, that person is probably you too.
So, I took that question and thought long and hard about how I could build something that would give them the answer they were looking for.
Something that would answer the what behind their how — regardless of what it was about.
The $100K Club
It’s a simple, four-word question— “How do I start?”
That's why i created
This is why i created
"Tori changed my life. I maybe had $1,000 to my name and felt so behind financially. I was always a "saver" but I wasn't financially savvy.
In the last 4 years since learning what Tori teaches in The $100K Club, I've saved my own first $100K.
I've got my emergency fund, I'm building my wealth, and I did it all while taking beautiful vacations and without feeling like shit. I just can't thank you enough."
"I saved my $100K -- while still taking beautiful trips”
You get to the end of the month and wonder, “where did all my money go?!”
The word “budgeting” makes you break out into hives
You’re at the beginning of your money journey but have NO IDEA where to start
this is for you if...
You’re ready to gain financial agency and power (in a bullshit patriarchal society).
You feel like your money is controlling you rather than the other way around
Hey, I’m Tori.
And I LOVE making women
rich.
I wrote a New York Times bestseller called Financial Feminist, CNBC called me “the voice of financial confidence for women”, and I host the #1 money podcast for women in the world. After majoring in theatre and communications in college, I’m proof that you don’t need a degree in finance to learn how to manage your money.
But my favorite thing: I saved my first $100K at 25 – and it gave me the freedom to quit my corporate job to fight for your financial rights. I’ve helped over five million badass women make more, spend less, and feel financially confident.
A financial education is your best form of protest. Let’s do this.
No one checking in on your progress.
No one reminding you that you’re worthy and strong and that *you’ve got this *
No one giving you a dedicated space to celebrate your wins, ask your “stupid questions”, and designated, on-your-calendar time to look at your money.
You don’t need endless self-help articles and resources, you just need someone holding you accountable to reach your goals.
Education WITH accountability is the
There’s a reason your financial education hasn’t stuck – because there’s no accountability.
solution.
Get accountability
Get accountability
"I'm a single mom, and when I separated from my ex three years ago, I had absolutely nothing.
Since I found Tori's work, I've gone from making $18K a year to $63K, saving nearly $8,000, my HSA is invested, and today I negotiated my salary for a promotion I was offered, which would mean a 16% raise.
Your advice has been invaluable."
from nothing in the bank, to $8,000 and a raise
A template vault of done-for-yous, resources, and worksheets to keep you progressing on your money journey
Monthly live coaching with me to get your questions answered in real-time
Every Membership to the $100K Club Includes:
An extensive learning library that covers everything from mindset and saving to debt payoff and financial emergencies
A live monthly money date led by Team HFK
Access to past workshop replays
An exclusive, private community with access to Tori and the Her First $100K team!
all for only $497/year
a six-figure job
things you
to get your first $100K
don't need
Because building wealth is about what you do with your money, not how much you make. Even with a modest salary, intentional choices and smart investing can set you up for success.
to already be debt-free
Debt isn’t a dead end--it’s just a detour on the way to financial freedom. You can pay off debt and build wealth at the same time—it’s not either-or
A strict budget, 5 roommates, no travel, and never eating out again
You can live your life and grow your money—no deprivation required. It’s about balance, not sacrificing all the things that bring you joy.
a Rich Uncle
You don’t need a handout—you’ve got the power to do it yourself. Your future isn’t defined by luck or family connections—it’s shaped by your actions.
a degree in finance
You don’t have to be a math genius or good with numbers. With the right resources and tools, you can learn to manage your money like a pro.
Perfect timing & Permission to start
There’s never a “right” time—the best time to start is now. The only green light you need is from yourself!
“Tough love” (aka a bunch of shame)
Shame isn’t motivating—education and support are. Judgment won’t build your bank account, but kindness and practical steps will.
to be 25
Building wealth doesn’t have an age limit—it’s never too late or too early. Whether you’re 18 or 58, the best time to start is wherever you are right now.
Build money confidence
Give yourself more choices
Get debt-free
Save more
if you want to...
Create a life that reflects your values
Change the way you think about money
Have more financial freedom
Build a safety net
the $100K Club is for you.
"I'm in my mid-forties, and I used to lay awake at night feeling anxious, thinking how were my husband and I ever going to save enough to retire? How should I prioritize saving and paying off debt? I used to avoid looking at money -- I felt powerless and scared.
Tori changed that. I love that she offers concrete steps and real actions to take to prepare for emergencies and debt."
from powerless to confident
I lived this: when I announced my own $100K goal to not just my close friends and family, but the entire internet? I felt supported, encouraged, and motivated. It kept me accountable AND I knew I could ask my stupid questions or fall flat on my face, without anyone judging me.
And I’ve seen this with the millions of women in the Her First $100K community – across the world, this global movement of Financial Feminism has brought them invaluable support, a safe harbor to feel like the messiest version of themselves, and lifelong friendships.
More than ever – in a world that feels increasingly like women and our rights are under attack – inclusive spaces are crucial to our joy, advancement, and advocacy. Community is the only real thing we have. We won’t survive these next 4(plus?) years without it.
why this
Community?
Because you are 90% more likely to reach your goals when you share them with others.
Because you are 90% more likely to reach your goals when you share them with others.
I would be honored to have you.
I would be honored to have you.
No! We’re talking about foundational information, like paying off debt, money mindset, and saving – alongside accountability events, coaching, and more. So, no matter where you live, The $100K Club will be relevant to you.
Tori gives a LOT of free content on the Financial Feminist podcast and in her book. How will this be different?
Yep, I love providing free resources and valuable advice!
My podcast, social media, and book have tons of free/low-cost resources to help you start, so if you’re on a strict budget, it’s a great place to start!
Think of The $100K Club as an elevator rather than the stairs. With The $100K Club, you don’t have to sort through all the info on your own and wonder if it’s the “right” way. You can spend your time actually implementing all the advice and focus on getting to your first $100K instead of endless scrolling through 5 years of free videos.
You also get my signature $100K Road Map, monthly coaching from me, accountability money date events, in-depth money mindset work, and more – all of which you can’t find for free. Plus, did I mention a community that cheers for your wins like they’re theirs AND the encouragement you need to get your financial sh*t together once and for all?
And just think – if you’ve ever gotten value from my free content, just think about how good my paid content is!
Absolutely! This program is built specifically for beginners and anyone who feels completely overwhelmed by finances. We’ll break everything down into simple, manageable steps that you can follow at your own pace. Whether you’re starting from scratch, dealing with debt, or feeling stuck in a financial rut, the strategies in The $100K Club are designed to meet you where you are and help you make progress without judgment or confusion.
I’ve designed The $100K Club to limit overwhelm – you’ve got a busy life, and your financial education should work around you. All courses can be watched at any time, and all live events will be recorded, with unlimited replays – so you don’t miss anything. You can work at your own pace and lean on the community for support.
Both! Whether you’re paying off debt, building wealth, or a mix of both, this program meets you where you are.
Absolutely! If you start with a monthly membership and decide you’re ready to commit to the full year, you can upgrade to annual anytime. Plus, the annual plan saves you money compared to paying month-to-month, so it’s a win-win!
We designed The $100K Club to fit into your busy schedule. You’ll want to set aside a few hours per month to engage with the content, attend live events, work on the exercises, and engage in the community--but even small chunks of time can make a big impact. And don’t worry, everything is accessible at your own pace, so you can focus on what works for you!
I don’t do one-on-one coaching for a few reasons. One: we have over 5 MILLION followers (that’s literally 50 football stadiums full of people!) and everybody wants to ask me their questions. Two: because my time and advice are valuable, I’d have to charge over $5,000 per hour we met together – and that is EXPENSIVE.
So instead, I do monthly live coaching with The $100K Club – I open up my calendar to give you valuable, tailored information that you can’t find anywhere else. And even better, you get to be a lil nosy and get an inside look at what other Financial Feminists are doing with their money – we love learning together!
They say your first $100K is the hardest.
But when have you ever been afraid of a
challenge?
I'm Ready for the challenge
I'm Ready for the challenge
I am so proud of you. So proud of how hard you’re working, so proud of how you show up for yourself and others – even when it’s hard. I want you to know that I’m here cheering you on every step of the way – and so is the incredible community in The $100K Club. Give yourself this gift of support, guidance, and ease. We can’t wait to see what you achieve – see you soon!
I am so proud of you. So proud of how hard you’re working, so proud of how you show up for yourself and others – even when it’s hard. I want you to know that I’m here cheering you on every step of the way – and so is the incredible community in The $100K Club. Give yourself this gift of support, guidance, and ease. We can’t wait to see what you achieve – see you soon!
