Our Story


Founded by Tori Dunlap, globally-recognized money + career expert, her work has been featured on Good Morning America, the TODAY Show, the New York Times, People Magazine, TIME Magazine, Forbes, CNBC, and more. 

She built Her First $100K on the side of her 9-5 job in marketing, biding her time until she could make her dream a full-time reality.

Her commitment to showing financial feminists how to make it rain — with a show tune and a Timothee Chalamet gif thrown in — is where our story, as a team, begins. We can make all the difference.


From Our Founder

I don’t like the phrase “empowering women.”

The definition of “empower” is to be given power. You don’t need to be given power, you already have it. You just need to learn how to use it.

This is why I embraced the financial feminism movement in founding Her First $100K® —every woman already has power, but many of us just need the resources and tools to learn how to harness it. 


Ever since I was a little girl, I knew I was powerful.

I founded my first business at age nine. I owned the sort of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school, with all the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. I saw the impact of building something myself, of building my confidence and being self-reliant. Then, I passed that feeling of ownership, of power, on to another little girl. 

This is at the heart of financial feminism: embracing your power, and not only using it to get ahead, but to help others get there, too.

I watched female friends get paid less than they were worth. I read stories about women being denied career opportunities because they were seen as “less.” Male colleagues said sexist, negative comments to me at work. I learned that women hold the majority of debt in America, and that they invest less of their money than men, yet live for seven years longer. So I knew that I had to fight back.