The tori
story
Money means options.
After Donald Trump got elected in 2016, I realized that if I could get more money into more women’s hands, the entire world would start to change.
I’m a Seattle-based money expert, New York Times bestselling author, and host of the #1 money podcast for women in the world. After successfully saving $100,000 at age 25, I quit my corporate job and started Her First $100K® to fight for your financial rights.
This is the experience I want for every woman on the planet. You're next.
Money gave me the ability to grow a company from $40 and a blog no one read to a global, multi-million dollar movement that changed women’s lives every day. Money gave me the freedom to say “fuck off” to any situation that no longer respected me. Money gave me the flexibility to save for my financial goals and travel to Europe at the same time.
I’ve helped over five million badass women make more, spend less, and feel financially confident.
Because having a financial education is a woman’s best form of protest.™️
The ability to leave toxic relationships, start your own business, spend money on things you love, donate to causes you believe in, and live the life you want.
timeline of
hfk
2003
My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)
biz started, sold in 2015
2006
The first time I remember encountering direct sexism. I was 12 and on an all-girls softball team in a co-ed league. When we won the championships that year, not only were the boys on the team furious that a group of girls beat them – but so were their dads.
(ISH)
2016
It shocks a lot of people to discover I didn’t study finance – instead, I have degrees in organizational communication (marketing with less math) and theatre. I was 22 and so excited and fucking terrified for everything that was to come next.
Me on college graduation day
2016
I was running marketing at a major company as their youngest manager. The best part of the job? Meeting my best friend Kristine. The worst part? Realizing that this vision I had of myself climbing the corporate ladder was a fantasy. Instead, I spent the next few years working for many men I didn’t respect and who treated me both like a kid and like an object. This was my realization that money could help me leave any situation I wanted.
My first big-girl job
2019
– me attempting to save $100K by 25 years old. There were many times that I felt like my goal was way too ambitious (cue the 3 months I spent unemployed in 2018, but that’s a story for another time). But at 25 years and 3 months old, I hit my first $100K.
HFK’s name comes from my own $100K journey
2019
I had flown to Europe with Kristine on our #friendmoon to celebrate my first $100K, and was in a London pub when I got the call from Good Morning America that absolutely changed my life. I did the interview and quit my job 3 weeks later, utterly terrified but determined to make my life’s passion my life’s work.
Good morning america
2020
I had just quit my job before the pandemic, so as you can imagine I was terrified when I was thrown headfirst into my solopreneur journey. But thanks to the power of TikTok and viral videos, I was able to connect with all of you and really dive into my journey with financial education. Thanks to the affectionately named “clown-shit” video, we went viral, gained a following, and now there are 4 million of you. I still can’t believe it and I’m so thankful.
2021
We launched our podcast Financial Feminist with a $99 mic off Amazon. Within 2 days, it was the number one business podcast in the world – and is now the most popular show about money for women. Our show talks about how money affects women differently – and how we can get more of it.
Podcast launched
2022
We created and launched our investing education platform, Stock Market School, with my friends Elias and Ivar (that has now helped over 15,000 women invest). My work is profiled in a splashy feature in the New York Times, and I go to every bodega in Brooklyn to buy every copy.
NYT Profile
2023
When I was 7 years old – that kid with my nose in any book I could get my hands on – I wrote down that I wanted to be an author someday. Not only did I write the ultimate guide to mastering your money (and fighting the patriarchy), Financial Feminist became an instant New York Times bestseller. I got messages from thousands of women that you grabbed a copy from your neighborhood Target, listened to the audiobook on your hot girl walks, and put it on hold at your local library.
financial feminist
2023
We’ve grown into a team of 15+ people that help to run HFK’s operations so I can focus on what I really love–connecting with you. You’ve been such an important part of my journey – even if you’re new! – and I’m incredibly grateful.
the year of balance
2023
timeline of
hfk
2003
My financial feminist journey started with me starting my first business at age nine. I owned the type of vending machines where you put in a quarter and get a handful of candy out. I had fifteen of these machines by the time I was in high school with all of the proceeds going to my college fund. And after eleven years, I sold that business to a ten-year-old girl who also happens to be named Tori. (Don’t we look alike??)
biz started, sold in 2015
2006
The first time I remember encountering direct sexism. I was 12 and on an all-girls softball team in a co-ed league. When we won the championships that year, not only were the boys on the team furious that a group of girls beat them – but so were their dads.
(ISH)
2016
It shocks a lot of people to discover I didn’t study finance – instead, I have degrees in organizational communication (marketing with less math) and theatre. I was 22 and so excited and fucking terrified for everything that was to come next.
Me on college graduation day
2016
I was running marketing at a major company as their youngest manager. The best part of the job? Meeting my best friend Kristine. The worst part? Realizing that this vision I had of myself climbing the corporate ladder was a fantasy. Instead, I spent the next few years working for many men I didn’t respect and who treated me both like a kid and like an object. This was my realization that money could help me leave any situation I wanted.
My first big-girl job
2019
– me attempting to save $100K by 25 years old. There were many times that I felt like my goal was way too ambitious (cue the 3 months I spent unemployed in 2018, but that’s a story for another time). But at 25 years and 3 months old, I hit my first $100K.
HFK’s name comes from my own $100K journey
2019
I had flown to Europe with Kristine on our #friendmoon to celebrate my first $100K, and was in a London pub when I got the call from Good Morning America that absolutely changed my life. I did the interview and quit my job 3 weeks later, utterly terrified but determined to make my life’s passion my life’s work.
Good morning america
2020
I had just quit my job before the pandemic, so as you can imagine I was terrified when I was thrown headfirst into my solopreneur journey. But thanks to the power of TikTok and viral videos, I was able to connect with all of you and really dive into my journey with financial education. Thanks to the affectionately named “clown-shit” video, we went viral, gained a following, and now there are 4 million of you. I still can’t believe it and I’m so thankful.
2021
We launched our podcast Financial Feminist with a $99 mic off Amazon. Within 2 days, it was the number one business podcast in the world – and is now the most popular show about money for women. Our show talks about how money affects women differently – and how we can get more of it.
Podcast launched
2022
We created and launched our investing education platform, Stock Market School, with my friends Elias and Ivar (that has now helped over 15,000 women invest). My work is profiled in a splashy feature in the New York Times, and I go to every bodega in Brooklyn to buy every copy.
NYT Profile
2022
When I was 7 years old – that kid with my nose in any book I could get my hands on – I wrote down that I wanted to be an author someday. Not only did I write the ultimate guide to mastering your money (and fighting the patriarchy), Financial Feminist became an instant New York Times bestseller. I got messages from thousands of women that you grabbed a copy from your neighborhood Target, listened to the audiobook on your hot girl walks, and put it on hold at your local library.
financial feminist
2023
We’ve grown into a team of 15+ people that help to run HFK’s operations so I can focus on what I really love–connecting with you. You’ve been such an important part of my journey – even if you’re new! – and I’m incredibly grateful.
the year of balance
as seen in:
intersectional, accountable, ally; dismantling the patriarchy through financial education.
FEMINISM
EMPATHY
understanding and sharing other’s emotions; being sensitive toward varying emotional states.
THE HFK
CURIOSITY
constantly learning, committed to growth and progress.
BOLDNESS
confident and unabashed; not being fearless, but the confidence to do it anyway.
ACCESSIBILITY
meeting the needs of our community in a non-judgmental and jargon-free environment.
THE VALUES THAT WE HOLD OURSELVES TO:
fundamentals
We know that the best way to smash the patriarchy is through financial power. Our mission is to enable curiosity, foster empathy, act boldly, and demand accessibility for marginalized communities. We are committed to bringing together people from different backgrounds and perspectives, providing team members with a safe, inspiring, and equitable work environment free of discrimination and harassment. We strive to create a community where everyone can thrive, feel a sense of belonging, and do impactful work together. This is a commitment and a responsibility, helping us better serve customers and partners alike.
At Her First $100K, we are a feminist company that talks about
money.
it's team hfk
oh hey,
tori dunlap
Founder and CEO
Karina patel
COO
Kailyn Sprinkle
Executive Assistant
Daryl ann ingram
Community Manager
taylor chou
Partnerships Manager
Sasha bonar
Assistant Partnerships Manager
Rae Wong
Executive Assistant
Masha bakhmetyeva
Programs Manager
Kristen Fields
Executive Producer
Tamisha Grant
Production Manager
Alyssa Midcalf
Audio Engineer
Sarah Sciortino
Researcher
Amanda leffew
Marketing Manager
Elizabeth Mccumber
Email Marketing Strategist
Meghan walker
Product Content Creator
Claire kurronen
Video Producer
join the
team
We believe each of our team members brings unique talents that help propel our company and community forward. We believe in creating and maintaining an environment that promotes individuality, creative thinking, and innovation. We believe in practicing what we preach and focusing on mental and physical well-being—our own and one another’s. If you want your career to help make the world more conscious and inclusive, you’ve come to the right place.
