You feel pretty lost about where to start but know you have to                       somehow. 

    Financial freshman

hi

get started

a high-yield savings account (HYSA)

your psychological bullshit around money

Here’s Your Personalized 

your money game plan

how to budget without hating your life

Financial Feminist

The $100K Club

Money Plan

step 3: build your money

It’s time to tackle and build your money game plan. Together, we’ll decipher your current money habits and where you may be blocking your own road to financial stability and money confidence. 

step 2: overcome

Money habits are engrained in you by age 7. And that’s so tough because most people’s early experiences with money are not positive ones. I’m guiding you through a powerful money journaling prompt to help you discover where your money story began and how to shift your mindset and build new narratives.

The first thing I need you to do is open a high-yield savings account and start saving for your emergency fund (3-6 months of expenses). With interest rates 10x the national average, you can make your money work for you, but you have to fund it. Even a couple of dollars is better than nothing at all.

step 1: Open a HYSA and Start Feeding Your Emergency

Step 5: Read the NEw york times bestseller

I thought long and hard about how I could build something that would give you the answer you’re looking for. The step-by-step guide to mindful spending, earning, and investing — without the overwhelm, shame, or jargon.

step 4: How to Budget Without

Psychologists agree— when you operate out of deprivation, whether it’s dieting or budgeting, you’re more likely to over-indulge in whatever it is you are most avoiding. Budgeting does not mean you can’t ever have a latte, buy organic, or even say yes to a vacation. Creating a budget is as personal as your favorite band, which means that these one-size-fits-all solutions might be more the problem than you. There’s good news— budgeting DOESN’T have to suck.

The $100K Club

“I’m still so overwhelmed, where do I start?” Our answer--The $100K Club. This exclusive program and community covers everything from money mindset and budgeting to debt payoff strategies and proper use of credit cards.  You don't need to spend hours researching, you just need a community holding you accountable.

fund

Your Psychological Bullshit Around Money

game plan

hating your life

financial feminist

bonus step: Join

No clue where to start

A relationship with money that is deeply rooted in your family’s experience

Not been afforded a financial education (most people aren’t)

Chances are you may have...

now.

that shit stops

“Tori presents information in a comprehensible, realistic, NON-JUDGMENTAL way that doesn’t make you hate yourself or the iced coffee you bought before work that morning.”

— CHRISTIANA

Hi, I’m

tori

welcome to the movement.

I’m a globally recognized millennial money and career expert. 

After saving $100,000 at age 25, I quit my corporate job in marketing and founded Her First $100K® to fight financial inequality by giving women actionable resources to better their money. 

Since then, I’ve helped over 5 million women negotiate salaries, pay off debt, build savings, and invest.

Because having a financial education is a woman’s best form of protest™️. 

No seriously, take a moment and reflect on your money wins. Celebrate them. And let us celebrate you too. Don’t have any? Don’t worry, you’re well on your way to making them.

I’m so proud of you!

TELL US your

money wins