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5 Latina & Hispanic Money Creators
September 15th through October 15th is Hispanic Heritage Month followed closely by Latina Equal Pay Day on October 29th.
Hispanic and Latinx people come from all different countries and backgrounds, each with their own rich cultures, traditions, and practices. Like any minority group in the United States, there are many challenges facing this community in the financial world, which is why I am highlighting a few incredible Hispanic and Latina creators in celebration of the amazing work these women do for the personal finance industry at large.
But first, a few facts on Hispanic/Latinx people and personal finance:
The pandemic hit Hispanic and Latinx communities particularly hard. Hispanic/Latinx communities had the highest rates of unemployment as a result of the COVID-19 pandemic.
As of 2016, white families had over 7x the wealth that Hispanic/Latinx families held.
Over 15% of Hispanic/Latinx individuals live in poverty in comparison to whites at 7.8%. The numbers are even starker for children.
Latinas earn 55 cents to every white man’s dollar — a gap that has remained stagnant for three decades.
Hispanic/Latinx families own on average 21 cents to every white family’s dollar.
It’s easy to see from the statistics above that broadening financial education and fighting for equity is one of the most important things we can do to show up for the Latinx/Hispanic community. Following and supporting members of this community is a great way to start. So, without further ado, here are five Hispanic and Latina money creators to follow.
Jully-Alma Taveras is an immigrant from the Dominican Republic who grew up in New York and became what she deems a “shopaholic.” She quickly realized that her spending was keeping her from living the life she truly desired and began to re-evaluate her financial priorities.
She now coaches women on how to spend smart and become better investors. She is bilingual and continues to educate women as a public speaker, money coach, and content creator. She is a Plutus award-winning creator and has been nominated again for their upcoming awards season.
Where to Follow Jully-Alma
Yo Quiero Dinero
Jannese Torres-Rodriguez is a Puerto Rican money coach and blogger whose foray into personal finance came on the tail end of a surprise termination in 2014. Originally, Jannese created a food blog, Delish D’lights, as a fun side project, but after being fired and realizing that she wanted to be her own boss, she dove headfirst into monetizing her blog and building a business. She paid off debt, built her side hustles, and started investing –– eventually joining the FIRE movement.
Jannese’s vision soon grew to educate the Latina community at large, and from that was born the Yo Quiero Dinero podcast.
Where to Follow Jannese
Delyanne is a Brazilian-born trilingual (English, Spanish and Portuguese) money coach and member of the FIRE community. Working as an employment attorney in New York City, Delyanne was barely getting by and hoarding her money in a savings account rather than investing for the long-term. She attempted without success to get into real estate and realized it wasn’t the only way to invest (nor was it accessible to most).
Delyanne pivoted to investing more in her 401k and other brokerage accounts and recently revealed that she’ll be able to retire at 45 thanks to these changes.
Delyanne started her money coaching business right before the 2020 pandemic and has since grown her business to six figures teaching about the importance of investing and financial literacy.
We Asked Delyanne
What do you wish you knew about personal finance when you were a kid?
“That creating wealth doesn’t always require sacrifice and struggle as it was modeled by parents. This would’ve helped me to avoid years of imposter syndrome and made me a more confident employee and entrepreneur.”
Where to Follow Delyanne
Natalie is a powerhouse. With a degree in Finance and International Business with a Master’s in Public Administration, Natalie recognized the need for financial education and literacy from an early age. Originally from El Salvador, Natalie grew up in Inglewood during the LA riots and saw firsthand how her community was disadvantaged when it came to financial opportunity and education.
Natalie is a proponent of growing wealth through real estate investments and has published two books, one which is a bilingual book for teens, and another on the power of buying real estate from a young age.
We Asked Natalie
What aspect of personal finance are you most passionate about?
“I’m passionate about teaching the many benefits of creating passive income while promoting mental health, either with real estate, art, books, or many other forms of investing. Most of us are taught to trade time for money, but I say take time to build something that will bring you money often by just creating it once! This can create more peace and calm in one’s life and not having to over-exhaust yourself like I once did when undergoing a mental breakdown in my late 20s from overworking.
“This is what I advocate for and how I closed the Latina wage gap for myself and thousands of others because teaching women and latinx that once you create that passive income stream it can completely change your money mindset.”
Where to Follow Natalie
Yanely is a native of Brooklyn, New York, and the daughter of Dominican immigrants. She graduated from Brown in 2011 and became a Teach for America Corps member.
Yanely runs the Youtube channel MissBeHelpful. Yanely is passionate about personal finance, and her background in teaching made her a natural fit to become a personal finance educator. Her channel touches on topics from debt to investing, budgeting and saving.
We Asked Yanely
What aspect of personal finance are you most passionate about?
“Behavioral Economics! It’s quickly becoming my biggest passion in the personal finance space. Once you wrap your head around the math behind money, you realize that it’s actually the easy part. The psychology of money is the hard part. We get messages from the ads we see and the people around us daily etc. We either accept or reject these ideas and this all gets reflected in how we spend money (or don’t spend money). We can talk about savings tips and tricks until we’re exhausted, but if we don’t address the mental work and openly discuss how to overcome negative thought patterns, especially as Latinas, then we’re missing the most important part of the conversation. Check out the TED Talks from Wendy De La Rosa, if you’re curious and want to learn more!”
Where to Follow Yanely
I am continually thankful for female money creators, especially those from different backgrounds who offer unique perspectives and create content that serves their communities and the whole. Help support the women above by following them on social media and subscribing to their content.